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Entrepreneurship, Marketing A, Marketing B, Sports and Entertainment Marketing A, Sports and Entertainment Marketing B
ENTREPRENEURSHIP A – COURSE 4701
ENTREPRENEURSHIP B – COURSE 4702
Grades: 12 Prerequisite: None
Entrepreneurship enables students to work directly with area businesses promoting their products and services using a variety of computer software, and creative imagination. The students will learn such skills as teamwork, interpersonal communication, and what it takes to manage and run a business. Co-op related experience at the job site are available and encouraged for qualified students in Grade 12.
During first term, this instructional program incorporates small business ownership and details the management functions, policies, and procedures characteristic of small business. Second term this course incorporates small business ownership to prepare individuals to form and operate small business enterprises (including franchise operations) for the purpose of marketing a product line. Co-op related experience at the job site is available and encouraged for qualified students in Grade 12.
Areas emphasized include the following: Human Relations, Pricing, Economics, Product Planning, Business Basics, Risk Management, Management, Promotion, DECA, and Marketing Basics.
MARKETING A – COURSE 4681
MARKETING B – COURSE 4682
Grades: 10, 11, 12 Prerequisite: Some computer and internet knowledge.
Marketing develops future leaders for marketing through learning fundamentals of retail, wholesale, and service selling. Marketing 1 focuses on enabling students to develop the knowledge, skills, and abilities needed in marketing jobs at the entry level.
Areas emphasized include the following: Marketing Basics, Salesmanship, DECA, Business Basics, Selling Techniques, Pricing, Merchandising Techniques, Promotion, Fundamentals of Retail, Personality Development, Wholesale and Service Selling, and Human Relations.
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SPORTS AND ENTERTAINMENT MARKETING A – COURSE 4691
SPORTS AND ENTERTAINMENT MARKETING B – COURSE 4692
Grades: 11, 12 Prerequisite: Marketing
Sports & Entertainment Marketing enables the students to actively participate in sports & entertainment activities through organizing and managing sporting and entertainment events for the senior high school athletic teams and special events. The concepts learned in Marketing 1 are used and fine-tuned. In class projects help reinforce concepts learned through in class discussions, and class work.
Areas emphasized include the following: Marketing Information, Fashion Merchandising, Product Planning, Tourism Marketing, Human Resources, Promotion and Pricing, DECA, Risk Management, Marketing Information Management, and Advanced Economics.
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